In a move to increase the average revenue per user (ARPU), the Indian telecom giant Reliance Jio has revised the prices of its prepaid/postpaid plans. Chatter about a hike in telecom tariff plans has been going on for quite a while. Not just Jio but other providers in the region, such as Vodafone Idea and Bharti Airtel, have also been looking for the right moment to increase the tariffs.
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The Cheapest Monthly Prepaid Plan Now Costs Rs. 249
| Old Price | New Price | Validity | Benefits | |
| Monthly | 155 | 189 | 28 | 2GB |
| 209 | 249 | 28 | 1GB/day | |
| 239 | 299 | 28 | 1.5GB/day | |
| 299 | 349 | 28 | 2GB/day | |
| 349 | 399 | 28 | 2.5GB/day | |
| 399 | 449 | 28 | 3GB/day | |
| Multi-month | 479 | 579 | 56 | 1.5GB/day |
| 533 | 629 | 56 | 2GB/day | |
| 395 | 479 | 84 | 6GB | |
| 666 | 799 | 84 | 1.5GB/day | |
| 719 | 859 | 84 | 2GB/day | |
| 999 | 1199 | 84 | 3GB/day | |
| Annual | 1559 | 1899 | 336 | 24GB |
| 2999 | 3599 | 365 | 2.5GB/day | |
| Postpaid | 299 | 349 | per bill cycle | 30GB |
| 399 | 449 | per bill cycle | 75GB | |
| Data add-on | 15 | 19 | 1GB | |
| 25 | 29 | 2GB |
With the hike in Jio’s prepaid/postpaid plans, the most affordable prepaid plan with a validity of 28 days now costs Rs. 189, up from Rs. 155. Further, the cheapest 1GB/day data plan now costs Rs. 249, up from Rs. 209. While the increase in price is about 20 to 22 percent for these plans, other plans in the giant’s portfolio have witnessed a revision of up to 25 percent.
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Those looking for a multi-month plan have to spend at least Rs. 579 (earlier Rs. 479) for the plan that offers a 1.5GB/day data allowance for 56 days. Similarly, the three-month plan (with a validity of 84 days) now starts at Rs. 799. Previously, this plan was available for Rs. 666. Talking about the annual plan, which was worth Rs. 2,999 and offered 2.5GB/day for 336, it now costs Rs. 3,599.
Postpaid Plans Also Witness A Price Hike
The most affordable postpaid plan, which was Rs. 299 per month, now costs Rs. 349. Along with the increase in the price of the plans, Jio has also changed the eligibility for plans that offer unlimited 5G data. From now on, only plans that provide 2GB/day will offer users unlimited 5G data. The new plans, with the revised pricing, will be made effective from July 3, 2024, across all channels.
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New Prices Will Increase ARPU, And We Expect The Service To Improve Proportionally
It is understandable that the company needs more revenue to expand its services and provide the best available technology to its users, but in pursuit of that, but forgetting what helped the company make its position in the country isn’t exactly correct. The telecom giant has over 46 crore users in India, and a significant portion comes from the lower tier regions, where the per capita income isn’t exactly high.
Then, there are millions of students or early-stage employees who rely on Jio’s services to fulfill both their personal and professional commitments. Yes, mobile internet charges remain one of the most affordable globally, but India still remains at the 16th position in Ookla’s global mobile internet index, with an average speed of 107.37 Mbps. Nonetheless, users still have the option to purchase the plans at the older rates before July 3, 2024.
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