Apple Sends Out Invites for September 9 Event, Titled “Awe Dropping”

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TL; DR
  • Apple has officially scheduled its “Awe Dropping” iPhone 17 event for September 9, 2025 at 10:30 p.m. IST or 10:00 a.m. PT.
  • At the event, Apple will unveil the new iPhone 17 lineup, Apple Watch Series 11, AirPods Pro 3, and more.

Apple has confirmed its big fall keynote for September 9, 2025, at 10:30 p.m. IST or 10:00 a.m. PT, live from the Steve Jobs Theater in Cupertino. The event will spotlight the iPhone 17 series, Apple Watch Series 11, AirPods Pro 3, and more. The invite, carrying the tagline “Awe dropping,” has already created a stir, teasing surprises for both hardware and software.

The invite shows a glowing Apple logo in blue, yellow, and orange gradients on a black background, sparking speculation about new iPhone colors or something else. Apple will hold a pre-recorded presentation streamed on its website, YouTube, Apple TV app, and Vision Pro, alongside limited in-person attendance. As usual, preorders are expected to start soon after the showcase, with sales beginning the following week.

ALSO READ: 5 Features I Want to See in the iPhone 17 Pro

What to Expect At the “Awe Dropping” Apple Event

The iPhone 17 lineup is the star, rumored to include the slimmer iPhone 17 Air alongside the regular iPhone 17, 17 Pro and 17 Pro Max models. Upgrades may bring a scratch-resistant antireflective display, 8X telephoto zoom on the Pro, a bigger battery for the Pro Max, 120Hz refresh rate on the base model, and maybe custom Wi-Fi chips.

Other reveals could include the Apple Watch Series 11, Apple Watch Ultra, AirPods Pro 3, updated Apple TV 4K, and even a new HomePod mini. iOS 26 will also be part of the show, with the new “Liquid Glass” interface, redesigned Camera app, polls in group chats, smarter spam detection, and more. A Siri overhaul might take longer, but some new Apple Intelligence features are expected to be announced.

As for the Apple logo in the invite, it likely hints at the two new iPhone 17 Pro colors – the much-anticipated Orange or Bronze and a deep blue. It could also be teasing the rumored liquid glass design, or perhaps something related to a temperature sensor, since the animation closely resembles a heat map with shades of blue, white, orange, and red.

iPhone 17 Pro
fpt./ YT

Now that the invites are out, excitement is spreading fast online as the countdown to Apple’s biggest launch of the year begins. How excited are you on a scale of 1 to 10? Let us know in the comments section below.

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Mehtab AnsariMehtab Ansari
Mehtab Ansari is the Assistant Editor – Features & Reviews at Smartprix, where he writes about smartphones, laptops, audio gear, and everything in between. A computer science student by degree but a tech nerd by heart, he’s been into consumer tech for years and started reviewing products professionally in February 2024. He’s especially into photography and audio, often spending more time testing a smartphone’s camera than he probably should. For him, tech isn’t just work, it’s what he’s always thinking about.

Expertise 

Smartphones, laptops, tablets, monitors, smartwatches, photography, and audio gear. I’ve reviewed over 60 products across these categories on Smartprix in the past year and a half.

Education - Bachelor of Computer Applications – Nizam College, Hyderabad (2022–2025) | Joined Smartprix -February 2024 | Published Reviews & Stories - 723

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