AIWA, a veteran in the home entertainment sphere has resurfaced in India with a brand new Smart TV. The Japanese company has a 75-inch 4K UHD LED Smart TV as the showstopper. It also had speakers and wireless headphones among a slew of audio products.
Diving deep into the top-end TV, you get a 178-degree ultra-wide viewing angle, Wide Color Enhancement, Android 7.0 based smart TV platform, and a queue of connectivity options such as E-share, HDMI X3, USBx2, and a VGA port.
Besides this, AIWA had a 50-inch Smart Full HD, 43-inch Smart Full HD, 55-inch Smart QLED UHD televisions on display.
AIWA LED TV lineup starts at ₹7,999 and goes up to₹1,99,000.
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Rest, smart home audio systems, voice-enabled Bluetooth speakers and other personal audio devices were also at the exhibition, next to the TVs.
Commenting on the launch, Mr. Jeffrey Alan Goldberg representing AIWA internationally, said,
“We decided to launch this great brand in India because this is one of the most dynamic markets in the world with huge potential. While there are many other products in the market, the ability of the Indian consumer to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to AIWA is strong here, and I am sure India will embrace the new brand identity with love and joy.”
Mainly, this was the brand’s declaration of a sort to the press and public. They took the stage to reveal some key projections. AIWA plans invest around Rs 200 crores in the coming years and hit a sales of about 200,000 units per annum.
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Elaborating on their strategy for India, Mrs. Manmit Chaudhry, Managing Director, AIWA India, said,
“We believe in working relentlessly to provide Indian consumers with a wide choice of products with innovative, advanced features that meet specific requirements across different demographics and price brackets. This launch is the first step in that direction and will cater to the ever-evolving expectations of our target audience for simple and affordable technology products. We plan to invest approximately over Rs 200 croresin the coming years.”
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